get your first personal chef client, without marketing
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Hey Reader, It’s spring break for my youngest this week and we’re doing… nothing. No plans, no structure, just going with it day by day. Which, honestly, feels very on brand for the “stop overcomplicating things” lesson I keep learning in my business too. Real Talk I’m getting back on YouTube this week after basically disappearing for the last 3 months… and I forgot how weirdly hard it is to start again. Not the filming part, the deciding to actually do it part. I kept telling myself I’d “get back to it this week”… and then didn’t. Not because I didn’t have time, but because I felt like it was all too overwhelming. (even though i'd been doing the same thing for years!) Then i got stuck in my comeback video needed to be good. Like it had to all be perfect to make it worth watching since I’d been gone. So instead of just posting something simple, I overthought it… and stayed stuck longer than I should have. And I see this happen all the time with personal chefs too. You stop putting yourself out there, whether that’s posting, reaching out, or having conversations, and suddenly getting started again feels way bigger than it actually is. So you wait until you have a better plan. More time. A clearer idea. And nothing happens. The truth is, the longer you wait to make it “good,” the harder it is to start at all. The bottom line: The faster you make things simple again, the faster you get your momentum back. This week’s video: I break down exactly how to get your first personal chef client - without overcomplicating it. FREE First Client Map: If you want a simple, step-by-step way to actually take action, this lays it out clearly. If you’ve been overthinking how to get your first client, it usually comes down to this: you’re making it bigger than it needs to be. You don’t need a full plan, a polished brand, or everything figured out—you need one clear way to help one person and a willingness to start the conversation. The same way I didn’t need a perfect “comeback” video, you don’t need a perfect setup to get your first client. Simple works better—especially at the beginning. If you want the full breakdown, watch the video and use the map to get started. Talk soon, |
Hi! I'm Chef Shelley.
I help passionate cooks start a personal chef business they love.
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