from the desk of Chef Shelley personal chef biz info + inspo Day in the Life of a Personal Chef Behind The Scenes: A { Not-So-Exciting } Day In The Life Of A Personal Chef Sure, sometimes I'm dropping hundreds of dollars on a bizarre kitchen appliance or cooking for Leonardo DiCaprio (I swear we had a moment over that warm chocolate chip cookie). But that's really the exception. Most days are refreshingly low-key—and that's just how I like it. While restaurant chefs are still sleeping off...
3 months ago • 2 min read
from the desk of Chef Shelley personal chef business info and inspo Here's how to have a productive-as-hell week. Plan the things you're going to do instead of showing up each day and figuring it out on the fly! Put the stuff you know you must do on your calendar in a time block with a DESCRIPTION of what you will actually do. Not "work on biz". Make it so clear and simple about what you'll accomplish that you don't even trigger your panic/lazy/procrastination brain. That brain likes to sit...
3 months ago • 2 min read
Hey there, Confession time: there are parts of running my business that I seriously dread. If you’ve ever thought that loving your personal chef business means loving every single thing you do… allow me to lovingly pop that bubble for you. Case in point: grocery shopping.Yes, I know—I cook for a living. I’ve spent years in and out of grocery stores. But sometimes? I cannot stand it. The people. The carts with the squeaky wheels. The endless loop of “where the heck did they move the coconut...
4 months ago • 3 min read
Hey Reader, “So… what do you do?” If that question makes you want to disappear—or you’ve found yourself blurting out something like, “I’m kinda like a caterer?”—you’re not alone. Most people have no idea what a personal chef actually does. So if you’ve been fumbling through that conversation (or avoiding it entirely), this week’s video is for you. 👉 Click here to watch and learn how to confidently explain your personal chef business—even when people don’t “get it” at first. I’ll show you: ✅...
4 months ago • 1 min read
Hey Reader,, If you dream of getting paid to cook but you’re still working a full-time job (and maybe juggling a family, a dog, or just your own sanity)... I see you. You want to start something you love, but you’re not about to blow up your life doing it. Good news? You don’t have to. 👉 Click here to watch this week’s video where I show you exactly how to start your personal chef business on the side—without burnout. We’ll cover: ✅ How to realistically fit a client (or two) into your current...
4 months ago • 1 min read
Hey Reader, Cooking in someone else’s kitchen can feel intimidating — especially when you're just getting started as a personal chef. Do you need to bring every pot, pan, and spice jar you own? (Spoiler: nope.) In this video, I’ll walk you through: 🤔 What to expect in a client’s kitchen🍳 What tools and gear to bring (and what to leave at home)🛍️ How to pack smart so you’re prepared without overpacking🧠 A simple mindset shift that makes the whole process easier This system keeps your service...
4 months ago • 1 min read
Hey Reader, If you’ve been worrying how to raise your prices without feeling like you’re "firing" your current clients... you're not alone. It’s one of the trickiest — and most uncomfortable — parts of running a personal chef business. How do you tell someone their rate is going up... without feeling pushy, awkward, or like you’re burning a bridge? There is a professional (and kind) way to do it. And it’s easier than you think — once you know what to say. In this short video, I’ll show you:...
5 months ago • 1 min read
Hey Reader! If you’re tired of keeping your passion for cooking locked up in your home kitchen (or worse - stuck in a soul-crushing restaurant job), I’ve got something special for you. I just released the new Ultimate Guide to Starting a Personal Chef Business in 2025 - and trust me, this isn’t just another “how-to” video. This is about completely transforming your life by: 💵 Getting paid (seriously well) to cook the food you love 🗓️Setting your own schedule (bye-bye nights, weekends, and...
8 months ago • 1 min read