Hey Reader, “So… what do you do?” If that question makes you want to disappear—or you’ve found yourself blurting out something like, “I’m kinda like a caterer?”—you’re not alone. Most people have no idea what a personal chef actually does. So if you’ve been fumbling through that conversation (or avoiding it entirely), this week’s video is for you. 👉 Click here to watch and learn how to confidently explain your personal chef business—even when people don’t “get it” at first. I’ll show you: This is how you start booking clients just by talking about what you do—with clarity and confidence. Watch now and learn how to answer the #1 question every personal chef needs to master. |
I help passionate cooks start a personal chef business they love.
from the desk of Chef Shelley personal chef biz info + inspo Day in the Life of a Personal Chef Behind The Scenes: A { Not-So-Exciting } Day In The Life Of A Personal Chef Sure, sometimes I'm dropping hundreds of dollars on a bizarre kitchen appliance or cooking for Leonardo DiCaprio (I swear we had a moment over that warm chocolate chip cookie). But that's really the exception. Most days are refreshingly low-key—and that's just how I like it. While restaurant chefs are still sleeping off...
from the desk of Chef Shelley personal chef business info and inspo Here's how to have a productive-as-hell week. Plan the things you're going to do instead of showing up each day and figuring it out on the fly! Put the stuff you know you must do on your calendar in a time block with a DESCRIPTION of what you will actually do. Not "work on biz". Make it so clear and simple about what you'll accomplish that you don't even trigger your panic/lazy/procrastination brain. That brain likes to sit...
Hey there, Confession time: there are parts of running my business that I seriously dread. If you’ve ever thought that loving your personal chef business means loving every single thing you do… allow me to lovingly pop that bubble for you. Case in point: grocery shopping.Yes, I know—I cook for a living. I’ve spent years in and out of grocery stores. But sometimes? I cannot stand it. The people. The carts with the squeaky wheels. The endless loop of “where the heck did they move the coconut...