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Hey Reader, “So… what do you do?” If that question makes you want to disappear—or you’ve found yourself blurting out something like, “I’m kinda like a caterer?”—you’re not alone. Most people have no idea what a personal chef actually does. So if you’ve been fumbling through that conversation (or avoiding it entirely), this week’s video is for you. 👉 Click here to watch and learn how to confidently explain your personal chef business—even when people don’t “get it” at first. I’ll show you: This is how you start booking clients just by talking about what you do—with clarity and confidence. Watch now and learn how to answer the #1 question every personal chef needs to master. |
I help passionate cooks start a personal chef business they love.
Hey Reader, It’s spring break for my youngest this week and we’re doing… nothing. No plans, no structure, just going with it day by day. Which, honestly, feels very on brand for the “stop overcomplicating things” lesson I keep learning in my business too. Real Talk I’m getting back on YouTube this week after basically disappearing for the last 3 months… and I forgot how weirdly hard it is to start again. Not the filming part, the deciding to actually do it part. I kept telling myself I’d “get...
Love cooking but not sure if it could ever pay the bills Reader? You’re not alone. In this week’s video, I break down: What restaurant chefs really earn (ouch) How much personal chefs make—with real numbers Why home cooks and burnt out hospitality pros are perfect for this path This isn’t just a dream—it’s a real, profitable business that thousands are already doing. Chef Shelley p.s. If you’ve ever wondered whether getting paid to cook on your own terms is realistic, this video will give you...
from the desk of Chef Shelley personal chef biz info + inspo Day in the Life of a Personal Chef Behind The Scenes: A { Not-So-Exciting } Day In The Life Of A Personal Chef Sure, sometimes I'm dropping hundreds of dollars on a bizarre kitchen appliance or cooking for Leonardo DiCaprio (I swear we had a moment over that warm chocolate chip cookie). But that's really the exception. Most days are refreshingly low-key—and that's just how I like it. While restaurant chefs are still sleeping off...