How to confidently explain your personal chef services (even if people don’t get it at first)


Hey Reader,

“So… what do you do?”

If that question makes you want to disappear—or you’ve found yourself blurting out something like, “I’m kinda like a caterer?”—you’re not alone.

Most people have no idea what a personal chef actually does. So if you’ve been fumbling through that conversation (or avoiding it entirely), this week’s video is for you.

👉 Click here to watch and learn how to confidently explain your personal chef business—even when people don’t “get it” at first.

I’ll show you:
✅ Exactly what to say so people understand (and want to hire you)
✅ How to avoid getting labeled as a caterer or meal prep company
✅ The difference between features and real client-transforming benefits
✅ What to focus on in conversation so people say, “Oh wow—I need that!”

This is how you start booking clients just by talking about what you do—with clarity and confidence.

Watch now and learn how to answer the #1 question every personal chef needs to master.

Hi! I'm Chef Shelley.

I help passionate cooks start a personal chef business they love.

Read more from Hi! I'm Chef Shelley.

Love cooking but not sure if it could ever pay the bills Reader? You’re not alone. In this week’s video, I break down: What restaurant chefs really earn (ouch) How much personal chefs make—with real numbers Why home cooks and burnt out hospitality pros are perfect for this path This isn’t just a dream—it’s a real, profitable business that thousands are already doing. Chef Shelley p.s. If you’ve ever wondered whether getting paid to cook on your own terms is realistic, this video will give you...

Chef Shelley's Tuesday Talk - personal chef business info + inspo

from the desk of Chef Shelley personal chef biz info + inspo Day in the Life of a Personal Chef Behind The Scenes: A { Not-So-Exciting } Day In The Life Of A Personal Chef Sure, sometimes I'm dropping hundreds of dollars on a bizarre kitchen appliance or cooking for Leonardo DiCaprio (I swear we had a moment over that warm chocolate chip cookie). But that's really the exception. Most days are refreshingly low-key—and that's just how I like it. While restaurant chefs are still sleeping off...

personal chef business info + inspo

from the desk of Chef Shelley personal chef business info and inspo Here's how to have a productive-as-hell week. Plan the things you're going to do instead of showing up each day and figuring it out on the fly! Put the stuff you know you must do on your calendar in a time block with a DESCRIPTION of what you will actually do. Not "work on biz". Make it so clear and simple about what you'll accomplish that you don't even trigger your panic/lazy/procrastination brain. That brain likes to sit...